Cartographers, missionaries, and scientists like John Byron, Samuel Wallis, and Thomas Faulkner would come to explore the southern tip of America and map out much of the region, as well as note their discoveries. The Spanish Crown would have a chokehold on the region, displacing many indigenous peoples thereafter.īy the 18 th century, European colonists were well-settled in the area, raising cattle and growing crops in the arable parts of the plateau. However, as time went on, European colonists would arrive and claim the Americas to settle there in future, hoping to control geopolitically valuable areas such as the Strait of Magellan to control critical supply routes and defend their recently acquired territory. Far from the claims of ‘discovery’ made in European self-righteousness, these were the first explorers of Patagonia. These people existed in harmony with the harsh landscape that surrounded them: they navigated the steppes, glaciers, and archipelagos, cohabitating with nature in a world where magma met ice. Cave paintings like those found in the Cueva de las Manos in Santa Cruz, Argentina, are extremely important anthropological artefacts that can teach us more about these native peoples, the world they inhabited, and modern man today. These areas were populated by such indigenous groups like the Chono, Kaweshqar, Yaghan, Tehuelches, and more, all of whom were driven to near-extinction shortly after European “claims” to the land occurred. Exploring this region is to explore one of the most unique places on earth.īefore Ferdinand Magellan’s 1520 voyage (and the Spanish Crown’s claim to what they called Patagon), this area had been inhabited by native peoples as far back as the 13 th millennia BC: archeological evidence of human activity has been discovered in the Monte Verde region that dates to 14 500 years ago. Fjords, glaciers, deserts, steppes, buttes, and soaring peaks are among the many terrestrial variations of this world.
This world, which may as well be on another planet, is the region of Patagonia.Ĭontaining the southern bits of the Andes mountain range and bordering the Pacific and Atlantic oceans, this iconic region of the Americas is a geographical wonderland. This world of ice and fire is strikingly alien with its granite spires and volcanoes, yet equally home to great biodiversity, containing so many biospheres found throughout earth. This is a 670 000-square kilometer area in Argentina and Chile that is home to over 500 different species of animals, housing penguins, condors, and dolphins alike. This is the closest American point to the cold and barren Antarctica. This is a world containing what Magellan called the Land of Fire ( Tierra del Fuego). Where soaring granite towers and deserts bound volcanic steppes and glaciers, a world of harsh beauty at the southernmost tip of the Americas inspires majesty as readily as fear.
History of the Brand: Innovation from Necessity.
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